Home on Tirthesh Ganatra

Resume

Mon, 19 Oct 2026 00:00:00 +0000

Strategic technology leader with 15+ years of experience in building and scaling high-performance engineering teams, delivering production-ready systems for millions of users, and achieving two successful startup exits. Expert in bridging hands-on technical execution with leadership vision, currently leading DevOps, Data Platform, and Backend Platform functions as Senior Engineering Manager and CISO at Branch International, an NBFC. Proven track record in modernising architectures, optimising cloud and infrastructure costs, implementing AI-driven innovations, and elevating enterprise security.

Proven Strategies to Enhance User Retention

Sat, 31 Dec 2022 00:00:00 +0000

Working at AppsForBharat on ‘Sri Mandir App’, one of the key metrics for us to track was retention. Data collection and analytics was very crucial for us since the very beginning.

Retention is one of the most important metrics for us along with growth & monetization, here are a few learnings I would love to share wrt to retention,

1. On-boarding or Activation

This is the most important phase. Activate users ASAP to prevent any churn. We did this by having no login walls or extensive tutorial steps for the user to start using the App.

દીકરો મારો લાડકવાયો દેવ નો દીધેલ છે

Sat, 31 Dec 2022 00:00:00 +0000

“Dikro Maro Ladakvayo” is one of my all-time loved songs. It’s a lullaby for kids and I do sing this for my kiddo. Such amazing lyrics it has.

One of my favourite phrases from the lullaby is,

ફૂલની સુગંધ ફૂલનો પવન ફૂલના જેવું સ્મિત

લાગણી તારી લાગતી જાણે ગાય છે ફૂલો ગીત

ફૂલની સુગંધ ફૂલનો પવન ફૂલના જેવું સ્મિત

લાગણી તારી લાગતી જાણે ગાય છે ફૂલો ગીત

આમતો તારી આજુબાજુ કાંટા ઊગેલ છે.

દીકરો મારો લાકડવાયો…

Not Everything You Think Needs To Be Shared

Sun, 14 Aug 2022 00:00:00 +0000

Personal opinion is like a porn preference. Nobody should know your porn history same is with your personal opinions. Keep it to yourself. Everything you think doesn’t have to be discussed with others.

Responsive Web Design @ HeadStart TechTalks

Sun, 23 Nov 2014 00:00:00 +0000

View all 21 slides on SlideShare ↗

Epic Shit and Small Poops

Thu, 05 Jun 2014 00:00:00 +0000

You need to keep aligning everything together, which would someday become an epic shit. But till the time, keep delivering small poops.

Working for a Startup

Mon, 03 Mar 2014 00:00:00 +0000

Startups and working in a startup is a broad topic in itself. More than 2 years ago, I joined PriceBaba. I was the 1st one to join actually. I had no fucking clue what startup is and how things are different here. I have gone through several ups and downs of a startup as a employee and a founder as well. Working for a startup gives you a great adrenaline rush, super excitement and tons of learning and XP. Be it in terms of a product engineering or business. I am sure no B-School will give that experience to an individual. I would love to layout few points from my experience from why to how, to work in a startup.

J Combinator Lingos

Fri, 03 Jan 2014 00:00:00 +0000

1. SadeArt

Usage: “साधारण मनुष्य mein ART hota hai par JCombinator वासियो mein SADE-ART hota hai”

2. Reasons

There is no room for reason in J Combinator. Whenever someone tries to explain something or stating an argument you say,

Reasons are for losers and even Jigar knows that :)

Reasons are for losers and Winners don’t give an explanation

Most of the times you will find me telling to almost everyone :P

Responsive Facebook Comments and Like Box

Sun, 28 Apr 2013 00:00:00 +0000

Now-a-days Responsive Web Design is in fashion. Right from microsoft.com to nokia.com everyone is adapting responsive web design. When designing a responsive site for PriceBaba.com I was able to code almost every element on site responsive but I faced an issue with facebook comments and facebook like box.

I later coded a work around, a hack to make it responsive. You may not find it responsive when resizing the browser but you can see effects when page is loaded.